Research by Saxion Research Centre Hospitality and Independent Foodservice Consultants (IFC).
Measuring the affective experience of elderly people towards culinary concepts
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SusaGroup is a strategic design consultancy with a particular focus on emotion as the key to create better, more enjoyable products and services and meaningful experiences in the end. SusaGroup combines scientific competences with market insights in the development and application of innovative, valid, and relevant tools to measure emotions. SusaGroup advises and trains several large corporations and FMCG’s in improving their products and services based on insights in the emotions of their customers.
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