About PrEmo
A unique, scientifically validated tool to instantly get insight in consumer emotions! People can report their emotions with the use of expressive cartoon animations instead of relying on the use of words.
Low intensity
Because of it’s high sensitivity, PrEmo can also measure emotions with a low intensity. This allows you to reveal the true and often complex emotion profile of a product.
Multiple emotions
A design can evoke multiple emotions at the same time. Want to make sure it’s not negative? Using PrEmo allows you to measure both negative and positive experiences at the same time, not only the dominant ones.
Images & animations
By using images and animations instead of words, PrEmo becomes more reliable and at the same time fun to use.
Valid cross-culturally
Validation studies have shown that PrEmo can be used cross-culturally and from young children to elderly and deliver valuable data.
Using the cartoon images, the main question for people is:
SusaGroup is a strategic design consultancy with a particular focus on emotion as the key to create better, more enjoyable products and services and meaningful experiences in the end. SusaGroup combines scientific competences with market insights in the development and application of innovative, valid, and relevant tools to measure emotions. SusaGroup advises and trains several large corporations and FMCG’s in improving their products and services based on insights in the emotions of their customers.