Research by University of Twente using PrEmo about differences in perceived emotions towards concept images between people who have and do not have a background in design. Furthermore it was investigated whether there was a different emotion when looking at an image of a product only, or combined with explanatory text.
An interesting insight:
Especially the emotion desire is felt more intense when explanatory text is added to the concept images. This could well be due to the fact that mentioning the functions or specifications of a concept, creates a clearer and more concrete view of the product.